We help nonprofits overcome their web challenges, so they can improve the world.

What if your organization’s web technology just … worked?

Most nonprofits know that effective web tech can help them accomplish their mission, but so many don’t have the in-house expertise in web design, tech strategy, and coding to do it well. That’s where we come in.

Let Us Help

Over the last decade, we have helped more than 100 organizations with all kids of web issues, from huge new sites to the smallest of bugs. How can we help you?

Tailored
Design

Web Design & Branding

Led by our Webby-nominated Creative Director, our strategy and design process can help you with a logo, website design, style guide, infographics, image treatments, or social avatars.

Expert
Development

Front and Back-End

We create and test code so it's semantic, SEO-ready, accessible to at least WCAG level AA, and mobile-responsive for devices of any width. Drupal, WordPress, and Joomla are our preferred backend solutions.

Ongoing
Support

Dedicated Team

We don't do "support tickets." Instead, connect with your own dev team who help you bug fix, add landing pages, create new functionality, and strategize future plans.

More Services We provide

Email Newsletters

Keep your audience updated with branded udpates.

Membership Portals

Create a log-in-only section of your site for exclusive content.

Hosting Management

Deftly manage hosting and proactively respond to issues.

CRM Integrations

Get your site talking to Salesforce, DonorPerfect, Soapbox Engage, or other CRMs.

Mobile Responsiveness

Give your users an excellent experience, no matter their device.

Web Apps

Create custom web applications.

Accessibility

Ensure accessibility to at least level AA.

Site Speed

Improve site loading time.

Infographics

Communicate complex data visually.

Strategy

Define and achieve your organization's objectives.

Site Reliability

Ensure your assets are always available.

Logos & Branding

Develop a strong visual identity.

Analytics

Measure and improve website performance.

Wordpress

A widely used and user-friendly CMS that allows for easy content management.

Technical Planning

Predict and plan for your upcoming technology needs.

CMS Updates

Keep your website content management system up-to-date.

Drupal

An open-source CMS that is known for its scalability and flexibility.

Social Media Integration

Integrate website with social media channels.

E-Commerce

Sell products, services, or event tickets online.

Online Donations

Help your users contribute to your mission.

Joomla

A popular open-source CMS that offers a wide range of features and extensions.

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We take pride in our culture of empathy, friendliness, accountability and fairness. It influences the processes we use, how we treat and communicate with colleagues and clients, and how we support our clients’ missions.

Sample Solutions

The situations nonprofits face on the web are wide-ranging, and the solutions can be opaque. We have processes and solutions that help nonprofits overcome their web challenges.
1

“Our mission has changed dramatically over the last few years. We need to redesign the website.”

No problem. We have a documented, thorough process for designing and building new sites. We'll conduct a thorough analysis of the new mission and goals, create wireframes to capture user flow and functionality, generate and iterate on design mockups until we have the perfect design, and then build on a stable, user-friendly CMS to set you up for future success.

View Case Study

2

“Our host emailed and said our site will be taken down on Monday unless we update PHP. What do we do?”

We’ve got you covered. Our first step would be to check if there are any backups available, and if there are, restore the website from the most recent backup on a different server. If there are no backups available, it is important to quickly identify the reason why the website is being taken down, and take steps to address the issue. This could include working with the hosting provider to resolve the problem or migrating the website to a new hosting provider.

View Case Study

3

“The last web developer left our project half-done, and we have to launch next month — but it's full of bugs! Help!”

It happens! First, let’s open up the lines of communication and gather all of the necessary information and resources to finish the project. We would quickly assess the current state of the project, identify and fix the most critical bugs, then work to ensure that the rest of the project looks and works the way you intend.

Contact Us for an Assessment

Some of our clients
Andrew Solomon
BerlinRosen
Center for Medicare Advocacy
Chronogram
Coming to Edgemere
Congregation Beit Simchat Torah
Core Group DC
Fix SohoNoho
Good Shepherd Services
Hope and Heroes
League of American Orchestras
League of Conservation Voters
Lilith Magazine
Marguerite Casey Foundation
Media Law Resources Center
National Young Farmers Coalition
New Music USA
Partnership Project
Climate Advocacy Lab
People for Animals
Real Food Media
Save the Children
Food Security Network
Healthy Newborn Network
Study Hall
Theatre Washington
Trasaterra
Advocates for Children of New York
All Stars Helping Kids
Alliance for a Caring Economy
Anxiety and Depression Association
Art Omi
AspergerLife
Big Duck
Brooklyn Community Foundation
Burness
California Newsreel
Call to Action
Calvert Foundation
Center for Employment Opportunities
Center for Global Policy Solutions
Clean Currents
Columbia Law School
Dalai Lama Fellows
DC Central Kitchen
DoGoodBetter
Firefly Partners
Food First
Food Mythbusters
Free Range Studios
Friends of the High Line
Girl Up
Give and Make a Difference
Global Overseas Adoptees' Link
GoodCircle
Hebrew Immigrant Aid Society
Her Justice
Hispanic National Bar Foundation
HIVE
Honeymoon Israel
Inspired Storytellers Collective
Israel Institute
Joyful Heart Foundation
Kaiser Family Foundation
Latino Community Foundation
Leadership for Healthy Communities
Literacy Partners
Luther Place Memorial Church
Math for America
Mobile Active
Nathan Cummings Foundation
NASTAD
National Council of Jewish Women
NPower NY
Our Public School
Poets House
Programs for Parents
Provoc
Reel Link Films
Righteous Persons Foundation
Round Peg
Samuel Merritt University
San Francisco AIDS Foundation
SCO Family of Services
See Me Speak
Show of Force
Slanted Light
Spark Design
UC Berkeley Jacobs Institute
UN Foundation
VCS
The Nature Conservancy
No Kid Hungry
World Pulse
IFYC
Above the Influence
Greater than Aids

View More

Our Story

A Cold Morning

BFC Digital was born at a kitchen table in a studio apartment.

Outside, it was one of those miserable mornings in the deep winter of New York City, when the sky looks like it wants to snow but what comes down instead is icy, stinging rain that gets under your scarf and turns the part of the sidewalk that slopes down into the street into a muddy slush puddle that even the pigeons know to avoid.

But inside the apartment, the radiator was banging and hissing, which meant warmth. There was coffee. And in the email inbox of our founder, Ben Freda, was a message from a distant connection who ran a nonprofit called Leadership for Healthy Communities: Can you update our website? It’s a Joomla site. We can pay. How’s $45 an hour?

Origins

Ben raised his eyebrows. He wasn’t a web developer by training, although he’d taken a few coding classes at Stanford University a decade earlier. After graduating, he’d caught whatever bug had been going around the Silicon Valley campus at the time and spent a year building a doomed website startup company. He brought enthusiasm and optimistic naiveté to the venture; his partner, another 21-year-old who’d only recently begun to shave, brought a passion for automobile repair. Together, they built the web’s first comparison shopping engine (get it?) for auto parts. In the year before the company went utterly and predictably belly-up, Ben learned how to tell an oil filter from an alternator and, more consequentially, PHP from javascript from HTML.

Then had come law school in New York, where he focused on human rights, and then a brief career as an attorney at the kind of law firm they make movies about, in which young people in expensive suits get yelled at over mahogany conference tables by older people in even more expensive suits. It was on a Saturday morning during this period when Ben’s email pinged and he opened a web browser and, using the username and password the colleague (then client) had sent, logged into the back-end of a nonprofit website.

Growing into BFC Digital

What started as a side hustle began to grow as word spread, and Ben’s venture quickly became a full-time job. In 2010, the company incorporated as Ben Freda Consulting, Inc. and hired its second employee. As more clients arrived, the work expanded to other technologies beyond Joomla. The company’s first Drupal project was a Drupal 4 to Drupal 5 upgrade for a (now defunct) nonprofit called MobileActive, which helped protestors in Iran’s green revolution evade surveillance by the country’s secret police. The first WordPress project soon followed: a new site for the Marguerite Casey Foundation, with whom we’ve worked ever since. We hired a third employee in 2012. From there, more challenges and different solutions: mobile responsiveness, CRM integrations, complicated Web Apps, and more.

Learning Professional Support and Construction

As we worked, we learned — about nonprofits, about their challenges, and about the best solutions to those challenges. We focused on developing solid processes to make success predictable, and remove some of the stress that many clients seemed to vibrate with when they approached the company. Our first process was what we call the “robot chain” — a way of providing sites with security and reliability while retaining the ability to apply updates and make continuous improvements to them. And under the leadership of our award-winning UX designer Chris Antonelle, our fourth hire, we developed a solid process for how to strategize, design, and build new websites from the ground up that help our clients change the world.

Why We Do What We Do

After more than a decade of experience, we have a solid handle on who we are — and who we aren’t.

We treat people like humans, and expect the same from them. We abhor the concept of “support tickets,” and prefer good conversations over email or phone. We are solution-impartial, meaning that we don’t “prefer” WordPress over Drupal or Salesforce over Blackbaud — instead, we “prefer” whichever solution will work best for the particular challenge at hand.

Most importantly, we are inspired by our clients and want to, where we can, help them as they improve the world.

 

Our Team

Chris Antonelle

Creative Director

Chris is the creative director at BFC. With over 15 years of experience designing and implementing front-end technology, Chris takes on every project with a contagious passion and an unflinching trust in the technology design process to solve real problems. He’s responsible for frontend development and any additional design needs that arise.

Shayna Reed

Director of Support

With over seven years of data architecture and project planning experience, Shayna thrives when collaborating with clients and BFC team members to build custom web solutions. She’s responsible for overseeing BFC Support and implementing fixes and custom solutions for her portfolio of websites. A full stack web developer, Shayna provides exceptional Drupal and WordPress support for clients ranging from small nonprofits to national television leaders.

Ben Freda

Founder & Web Developer

Ben has more 20 years of experience in web technology. After studying computer science at Stanford University and managing a website startup, he went to Columbia Law School and focused on human rights. In 2010 he left the legal world to start BFC, a boutique web development shop to focus on open-source web solutions for non-profit organizations. He’s responsible for strategy, planning, CMS configuration, and back-end development.

Ben Reinhardt

Web Developer

Ben manages a portfolio of Drupal websites for large nonprofit organizations, specializing in functionality enhancements, content management strategies, and website accessibility. With over a decade of customer support experience, Ben excels at educating clients about the inner workings of their sites. He strives to provide easy-to-use solutions for every problem and prides himself on maintaining consistent, friendly communication throughout any project.

Perry Nguyen

Web Developer

Perry is a web developer at BFC who manages our maintenance workflow, improves website stability, and ensures compatibility during updates. He has five years of experience in PHP, mySQL, and other back-end frameworks. He expertly develops custom solutions to knotty problems for WordPress and Drupal websites.

Our new website is a blessing. Thank you for making that whole experience as pain free as those processes can be!

Vanessa Reed, Executive Director, New Music USA