Category: Direct Services
Until last year, CACTX’s remit was to respond and treat cases of child abuse in Texas. Then, a new, more ambitious, mission emerged: to end child abuse completely.
Refocusing a mission from treatment to prevention meant that CACTX’s existing web architecture needed a dramatic update.
Treatment resources were still important, but we decided to focus on the dramatically more ambitious goal of prevention at the top of the homepage and in the initial calls to action on the site.
We redesigned a dynamic header to ensure those in distress could still find the help they needed.