Ending Child Abuse in Texas.

Children's Advocacy Centers of TX

Category: Direct Services

  • What We Did

    • Strategy
    Branding
    Web Design
    WordPress Development
    Launch
    Site Maintenance
    Support

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Until last year, CACTX’s remit was to respond and treat cases of child abuse in Texas. Then, a new, more ambitious, mission emerged: to end child abuse completely.

Design and Branding

Refocusing a mission from treatment to prevention meant that CACTX’s existing web architecture needed a dramatic update.

Treatment resources were still important, but we decided to focus on the dramatically more ambitious goal of prevention at the top of the homepage and in the initial calls to action on the site.

We redesigned a dynamic header to ensure those in distress could still find the help they needed.

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